Feb
26
2010

US-YELLOW Yellow Pages


I wanted to include a short article on a scam that many of the concrete companies may experience. If you get a notice in the mail from a company “US-YELLOW” Yellow Pages, please be aware that it is somewhat of a scam.

The paper work looks like a simple form to fill out to update your company information for publication in a Yellow Book type phone book. The company even goes so far as to include “walking fingers” in the logo. This is not the old “let your fingers do the walking” Yellow Pages we all remember as kids.
If you fill out your “updated” information, and mail back the form in their postage paid envelope, you will receive a bill in the future outlining how you owe them around $229 for advertising fees. The “agreement” is in very small print. The even have the nerve to mail you back a copy of what you “signed” along with your bill. I will post a picture of the yellow page scam on this page.
I suppose I have come up with the philosophy that I am not going to pay to be in ANY type of directory. I often receive another notice from some sort of Manufacturer Directory and find that the story is the same there. I simply let people know that I am not interested in paying to be in a directory, book form or internet.
There are easy ways to list your company for free on the internet, so people can find you through search engines like Yahoo and Google. Also, stick with a few local phone books as well.

2 Comments »

  • We stopped advertising in yellow pages due to the costs and the results were very poor.

    Comment | May 13, 2010
  • Tom

    Thanks for the comment N. Perez. What do you find is the best way to advertise your concrete business there in California? How do you get the word out about Bernardo Concrete? Are you all keeping busy this spring?

    Comment | May 14, 2010

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